Wyndham Rewards
Award Winning Hotel Loyalty Program
Wyndham Hotel Group unified their 16+ brands under their Wyndham Rewards Program, a hotel loyalty program with over 7,700 participating hotels under the Wyndham umbrella. A big loyalty program calls for a big character to represent it, and CY&N by PI&C was up to the task giving birth to the Wyndham Rerwards Wyzard.
Played by Kristofer Hivju, of “Game of Thrones” and “Fate of the Furious”, the Wyzard became the cornerstone of the Wyndham Rewards network. Appearing everywhere from print, to in hotel collateral, as well as web video and broadcast television, The Wyndham Rewards Wyzard has had a magical effect on the hotel rewards industry.
Working at CY&N I did the editing for a number of the Wyzard’s web and Television appearances, as well as some other Wyndham Rewards content.
“Wyzard” – Broadcast
“Holiday Magic” – Web
Castello del Poggio
Hello Sweet Life
To introduce Castello del Poggio’s new line of sweet wines PI&C created the character “Lady Dolce” to embody the Italian principle of spensieratezza (Carefree Lightheartedness). Lady Dolce would embark on a series of adventures which were filmed for web and later broadcast. I edited and completed the color correction on the 3 stories surrounding her experiences.
Castello del Poggio – “Sketch” & “Portone”
Fazland
Da Oggi, Così Si Fa
Fazland is an Italian based app which helps users find well rated services in their local area. In order to promote their growing success Giorgio Cellini, an Italian soccer player, was enlisted to represent the core of what Fazland is. Filmed in Italy and edited by myself in New York, this campaign consisted of 2 broadcast spots and web versions.
Locker Room Meltdown – Broadcast 30/Web 40
Honoring the Past, Celebrating the Future
Labor of Love
Zillow
Living Legacy
Zillow produces myriad videos and other content for their massive web presence. From DIY videos, to Celebrity homes, to just plain amazing homes they cover it all. Here are two episodes of the series “Living Legacy” I edited for their YouTube channel featuring two very distinct homes with a storied past
Canary Flex
Live Life in the Know
Canary released their new product in their WiFi enabled home security line, the “Canary Flex”. To show the versatility of the new product they wanted something that shows the range of locations it can be used.
Introducing Canary Flex
Single Parent Meet
Aquarium
Single parent meet is an online dating site for people over 50 owned by Match.com. To promote their site they wanted a broadcast edit of a longer piece about a boy trying to get his father out into the dating world.
Single Parent Meet – Broadcast 30
Conrad 1/3/5
Never Just Stay, Stay Inspired
Conrad Hotels and Resorts content series “Conrad 1/3/5” aims to highlight what a guest can do near their hotels if they have only 1, 3 or 5 hours of time to spare. These curated adventures from in-hotel to nearby attractions are the quintessential experiences that reflect a slice of the local culture, art and food.
Filmed in various locations around the world where you find Conrad hotels this web content series highlights attractions in New York, Tokyo, London, The Maldives, and more.
Never Just Stay, Stay Inspired
Conrad 1/3/5 – Maldives Ithaa Restaurant
Conrad 1/3/5 – Meditation
Conrad 1/3/5 – Surfing Into the Unknown
Conrad 1/3/5 – Maldives Fishing
Conrad 1/3/5 – London Sizzle
Waldorf Astoria
Unforgettable Stories
This video was developed to encompass the feeling and ideals that are central to the Waldorf Astoria brand. Highlighting the unforgettable stories you will experience during your travels with the Waldorf Astoria brand.
Cambio Connect
Fashion Week
A pair of videos I edited during fashion week for the web content site Cambio. Featuring Ryan Thicke and Milla Jovovoich as well as some fashion industry celebrities.