Castello del Poggio
Hello Sweet Life
To introduce Castello del Poggio’s new line of sweet wines PI&C created the character “Lady Dolce” to embody the Italian principle of spensieratezza (Carefree Lightheartedness). Lady Dolce would embark on a series of adventures which were filmed for web and later broadcast. I edited and completed the color correction on the 3 stories surrounding her experiences.
Castello del Poggio – “Sketch” & “Portone”
Da Oggi, Così Si Fa
Fazland is an Italian based app which helps users find well rated services in their local area. In order to promote their growing success Giorgio Cellini, an Italian soccer player, was enlisted to represent the core of what Fazland is. Filmed in Italy and edited by myself in New York, this campaign consisted of 2 broadcast spots and web versions.
Locker Room Meltdown – Broadcast 30/Web 40
Live Life in the Know
Canary released their new product in their WiFi enabled home security line, the “Canary Flex”. To show the versatility of the new product they wanted something that shows the range of locations it can be used.
Introducing Canary Flex
Single Parent Meet
Single parent meet is an online dating site for people over 50 owned by Match.com. To promote their site they wanted a broadcast edit of a longer piece about a boy trying to get his father out into the dating world.
Single Parent Meet – Broadcast 30
This video was developed to encompass the feeling and ideals that are central to the Waldorf Astoria brand. Highlighting the unforgettable stories you will experience during your travels with the Waldorf Astoria brand.
A pair of videos I edited during fashion week for the web content site Cambio. Featuring Ryan Thicke and Milla Jovovoich as well as some fashion industry celebrities.